Hats off to :
By Admin posted on July 10, 2014
OMG Nexus PR… I’ve just witnessed your (frankly) incredible new business driving brilliance in The Grocer! I must have had my head in the clouds to have not seen this before (or have I been too strapped to my desk?)
For those of you who haven’t seen the piece titled The Shelfie, check out page 15 of the 14th June edition. This oh so clever campaign introduces Grocer readers, – yes, mainly fmcg clients – to the BritMums blogging community, ‘the UK’s biggest collection of lifestyle bloggers and influencers’. The half page ‘article’ clearly shows that Nexus tap into this critical audience and use them for research, on interesting, and critical grocery topics. Like how sugar content affects purchase behaviours, how fruit juices are losing trust with shoppers. Basically, this amazing campaign idea creates a platform to say ‘Hello, Mr Brand Owner, pick up the phone to Richard Medley at Nexus PR, and we can give you access to a group of target shoppers and influencers. ‘ A new biz camapaign extraordinaire. Hats off to you Nexus PR.
(Grr, how can I beat that?)