With every brief, Sarah looks for a point of contact with the audience to dramatise it for all it’s worth. Take her ‘Bullets’ campaign for Save the Children that recreated real, everyday school exercise books, but shot through with bullet holes. It won 6 major industry awards and, more importantly, brought donations flooding in. Sarah is a truly phenomenal creative, able to work across all disciplines, and all categories – and she’s a gun pitch leader too!
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