Trend Alert :

By Admin posted on March 13, 2014

People powered consultations :

Of course our industry is all about people power, but this prediction comes from leading innovations business NESTA who predict that healthcare consultations are set to change. From doctor led appointments, following an almost scripted engagement, to what NESTA have coined as ‘Collaborative data-rich consultations’.

While technology enables consumers to research more, and better comprehend things like dietary requirements, fitness needs and screening options, the doctors surgeries have sadly been left behind in their uptake of technology. As more and more practices are now beginning to transfer patient data across from the card system (about time too) a whole new world of opportunity for better diagnosis and medical planning arises.

Here at VP we are already working with a number of healthcare companies, helping them to better reach and record the needs of their prospective patients and respond with more tailored, personal solutions to their needs. We enter into 2014 with a plan to deliver community based partnership marketing for a large private medical practice in North London, and also with a DM campaign for long-time client Lifeline. The campaign will drive prospective patients to a telephone consultation that, for the first time ever (and unknown among competitors) will take callers through a process that will assess their exact needs through using personal and family healthcare information and provide a bespoke screening plan for that patient. More personal, more suitable, and more accurate to their requirements than any other community based screening provider.