Partner Spotlight :

By Admin posted on March 14, 2014

Charles Williams:

It’s great to have had the opportunity to work with one of our most favourite (not to mention highly acclaimed and globally successful) graphic artists on our very own Vanilla Pod infographic – doesn’t it look fabulous??

His amazing portfolio showcases work that has graced the covers of Icon, the FT and Metro, extends from handmade pieces, then photographed for use, to handcrafted, hand drawn masterpieces. Working with Charles was great fun. He loved that we wanted to showcase our offering by creating a piece that was flexible enough to allow us to use all or part of the image at one time. An image that was intricate on one side, and simple on the other, that was complete, yet  created from the amalgamation of individual elements each in their own right as strong as one another. Just like our business model itself. We worked as a team, together creating the creative strategy for our graphic, finally settling on developing imagery from words, as opposed using icons to represent each of the business areas. The end result? We love it. It’s unique, versatile and hugely inspiring. And back to trends, capitalises on Getty’s prediction that handcrafted vectors will be one of the visual design trends of 2014.

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